CIWF marked the launch of its Strategic Plan 2026–2030 with an event for donors and supporters, exploring the charity’s mission, ethos and ambitious goal to help end factory farming by 2040, and the role of collaboration in delivering lasting change.
Bringing purpose to life: Compassion in World Farming’s Strategic Plan 2026–2030
Article last updated 27 April 2026.
Greenbank recently hosted Compassion in World Farming (CIWF) at our London office for an inspiring evening marking the launch of the charity’s Strategic Plan 2026–2030. The event brought together donors and supporters to explore CIWF’s ambitious roadmap towards helping to end factory farming by 2040.

Who are Compassion in World Farming?
Compassion in World Farming is a leading international charity working to end the intensification of factory farming and to transform global food systems. Their approach combines policy advocacy, scientific research and collaboration with businesses and investors to improve animal welfare, support sustainable farming, and protect the natural environment.
At the heart of CIWF’s mission is the belief that food systems must work for animals, people and the planet.
An ambitious strategy for the next decade
The new Strategic Plan 2026–2030 sets out how CIWF will accelerate progress towards ending factory farming, with a clear focus on:
• Phasing out the use of cages for farmed animals
• Championing higher welfare and more sustainable farming systems
• Influencing policy, business and finance to drive change at scale
The strategy recognises the critical role that investors, donors and financial institutions can play in shaping a more humane and sustainable food system.
Insights from the launch evening
The evening featured a powerful contribution from Deborah Meaden, a longstanding patron of Compassion in World Farming, who spoke passionately about the urgency of food system reform and the power of collective action. The event began with an introduction from Laura Hobbs, Senior Investment Director and Regional Charity Specialist at Greenbank, followed by Phil Lymbery, CEO of CIWF, who set out the strategy and highlighted the importance of long‑term partnerships in delivering systemic change. The discussions that followed reflected strong engagement from guests, with thoughtful conversations and real momentum around how capital, influence and collaboration can support CIWF’s mission.
How Greenbank supports CIWF
At Greenbank, we believe that responsible investment and charitable engagement have an important role to play in tackling some of the most pressing challenges facing society and the environment. Hosting CIWF’s strategy launch was an opportunity to support a charity whose values align closely with our commitment to sustainability, ethical stewardship and long‑term impact.
We were proud to provide a space for meaningful dialogue and to support CIWF as they take the next steps in delivering their ambitious vision.